Flipping risk from being perceived as a compliance function to being seen as critical for organisational growth remains one of the biggest opportunities available to organisations today. In the words of Pixar’s Ed Catmull: “…if we only made low-commercial-risk films, we would become creatively bankrupt…we make conscious choices to assume different levels of risk. This isn’t the same thing as risk minimization or spreading risk.”
A strategy is of itself a hypothesis. Something that is proved true or false overtime. Like a Nobel Prize winning scientist who started with a hypothesis, the secret to a great strategy is creative thinking and hard analysis. Combined, they shift a strategic plan from an aspirational wish list to a creative pathway for you and your organisation to travel.
The average conversation to decide a critical path takes about 15 minutes. Not a minute can be wasted. Why? Because every person you meet puts up invisible barriers to defend themselves from greedy sales people, poor advice or advice that may conflict with their personal agenda. The art and science of persuasion is all about finding a pathway through those barriers so you can make the impact you were born to make.