The average piece of business advice to an executive takes about 8 hours of your and your team’s time to prepare and 15 minutes to deliver.

Those 15 minutes simply cannot be wasted.



Persuasive Adviser In-House and Public Programs

Training for Teams
Tailored training programs to suit your team with pre and post training options to help embed learning.

Training for Individuals
Come to one of the programs listed below and share with others from diverse backgrounds on their challenges the things that work for them and learn a new set of skills to become more persuasive and to build trust.

    • Melbourne Public Persuasive Adviser Program

      Date: TBA
      Venue: Melbourne CBD

One of the most common complaints Bryan hears from internal advisers of all kinds (admin, finance, HR, IT, risk, compliance, procurement and audit as examples) is that it is often difficult to get some business leaders to listen to them and even harder to get them to act on their advice. He hears things like:

“Sometimes I feel like I am there just to keep them out of trouble with the boss, they don’t really see me as a key adviser.”

“It is because what I do is not sexy like sales or marketing (private sector)/like the Minister’s favourite program (public sector).”

“If I was the CEO they would sit up and listen!”

While all of these comments are examples of the challenges internal advisers need to overcome to cut through with their advice, they are not the cause. There is more going on.

For starters, most advisers have to be corporate cop from time to time.  They have to say to the business that certain policies, frameworks and processes have to be followed.  Worse still, sometimes advisors have to report a problem when the business has not done the right thing.

It then makes it very hard to turn around the next day and say to a business leader, "I am your trusted adviser on this and you should heed my advice."

The imperative for an internal adviser is to solve problems for your internal clients.  The way to do that is to stand in their shoes, understand their problems and deliver solutions.

Consider the trust scale in the diagram below.  Are you seen as a controller, like a financial controller, or an expert?  If so you are not having the impact you could, you are not making the difference you know you can make.

Bryan's Persuasive Adviser Program: How to turn red tape into blue ribbon will give you all you need to make the difference you know you can make, to get invited to provide your advice 5 or 10 times more than you are now so you can create the change that is needed.  While it covers so many of the traditional elements of a trusted adviser program such as listening and influencing skills it has so much more.

Here is what you will learn in the program:

  • How best to stand in the shoes of your internal client.
  • How to paint them a picture to clarify and engage.
  • How to use stories to connect and inspire.
  • How best to ensure you have so much credibility, they cannot help but follow your advice.

Underlying each of these is the MCI Decision Model that is the subject of Bryan's book DECIDE How to Manage the Risk in Your Decision Making. The model is the key that will help you to unlock the door to the decision-making processes of those you are advising so you can deliver the right message at the right time to get the right decision.



Earn 3 CPD Points

Persuasive Adviser Program

Duration: One-day program

Understanding the Challenge
1. Perceptions of internal advisers
2. Achieving Persuasive Adviser status

The MCI Decision Model
1. Why decision making can be improved
2. MCI - Motivation - Clarification - Implementation

Stand – Paint – Tell – Make
1. How to stand in your internal client’s shoes
2. How to paint them a picture
3. How to tell them a story
4. How to make them believe

Action Plan
• Developing your toolbox
• Planning your journey
• Making yourself accountable

Why I developed the Persuasive Adviser Program

I know that all advisers and those they advise face the same problem – giving and receiving valuable advice, succinctly and with clarity.  Read more here.

Click below to...

Download a brochure about the Persuasive Adviser Program

Download a paper about Persuasive Advising

E-mail Bryan to discuss a 1 or 2-day in-house program or to find out the program for individuals.



"Great course, look forward to using the contents in my work."

Alon Symons, Manager Assurance, Australia Post

Contract Management

Corporate Performance   

"Bryan's engaging style made the day fly as we drew, told stories and had a good laugh. It was not just about a fun day, but also one that the team walked away with a new appreciation and set of skills to really tackle those tricky conversations. The entire group now appreciates the importance of understanding what is really driving others by standing in there shoes and the value of story telling. Back in the office this is now resonating as staff talk about understanding the pressures others may be under before engaging, resulting in greater success. As a leader of a large team  it is pleasing that the investment in this program 'Winning Conversations" is paying off with superior engagement and results".

Tony Dudley, Head of Business Enablement, Transport Accident Commission, Geelong

Customer Service

"The program provides great strategies to use in different situations."

Robert Hazell, Manager, Customer Relations

"Great session really enjoyed it. Can't remember the last time I was in training where I was learning as well as having fun."

Persuasive Adviser Program Attendee, Suncorp




“Bryan is a very personable and sincere trainer who uses an informal and inclusive style. The decision model is a firm basis for further work.”

Persuasive Advisor Program Participant, Department of Social Services, Australian Government

“Bryan’s presentation was clearly articulated & delivered. Learnt some interesting concepts given that I came in thinking that I already was a trusted business partner.”

Geoff Sturt, Credit Specialist, Suncorp


"You will feel more accomplished by the end of the session."

Brittany Cheyne, Assistant Service Manager, Aon Risk Solutions

"I thoroughly enjoyed the session. Great content, thought-provoking ideas delivered with workable simplicity."

Delene Kemp, Assistant Service Manager, Aon Risk Solutions

"Excellent storyteller, engaging, simple but very effective session. Believe nothing but try everything."

Jibu Mammen, Service Manager, Aon Risk Solutions


"Bryan led a full day workshop for our Marketing Team, and their Finance and HR Business Partners. We saw an opportunity for our Marketing Team to increase their effectiveness through communicating to internal stakeholders and agency partners more concisely and persuasively. The Persuasive Adviser program was perfect for this. Bryan is an engaging presenter, and the concepts he shared were highly relevant and helpful for the team. Our team overwhelmingly agreed that the program was enjoyable and that the material has helped them become more effective as an ‘Adviser’ in our business."

Sarah Ryan, Marketing Director, Campbell Arnott’s

Policy Advisor

"Engaging teacher who actively demonstrates the values of images and stories as a way to leave lasting lessons."

Richard York, Principal Economist, ACCC


Small Business

"Bryan offers insightful proven advice on how we can be more influential to help people make great decisions. This workshop was simply an excellent investment of time."

Paul Broadfoot, Disruption Strategist

“I had the pleasure of attending Bryan Whitefield’s Winning Conversation Workshop delivered for Leadership Think Tank recently.   Bryan’s style of facilitation was totally engaging and thought provoking.   The models shared by Bryan at the workshop has really assisted my preparation for meetings and my confidence has grown as a result.   A very valuable, worthwhile workshop.  Thank you so much!”

Cath Shaw, Founder, Positive Living Skills

“The winning conversations workshop really assisted in helping me prepare for some difficult conversations I had been putting off. I now have a framework I can use to help tackle any conversation comfortably and for me, that is worth its weight in gold.”

Jacqui Nolan-Neylen, Co-founder, Revvies Energy Strips


"Bryan provides many great business engagement examples and suggestions."

David McCallum, Senior Risk Manager, Australia Post

"Great presentation--like the video clips."

Michael Rosslind, Senior Manager, Australia Post

"Action-packed day full of great, relatable content that can be applied to any business."

Nick Barclay, Senior Risk Analyst, Australia Post

"Bryan creates a safe and entertaining learning environment where you also learn from your fellow participants. Will definitely use his tools and techniques."

Kathryn Ng, Senior Adviser - Risk and Resilience, Department of Justice and Regulation

"Bryan Whitefield’s Persuasive Advisor Program is my highest ROI course I've ever attended. It gave me an excellent framework to improve my influencing skills. Putting your learning into practice is the real test for any program and I implemented Bryan’s framework successfully for one of the key decisions at my organisation within the first month. The outcome was way more valuable than cost of the program. I refer to the framework provided by Bryan, to his “pearls of wisdom” and to his book DECIDE quarterly."

Ripal Shah, Heritage Bank Australia

"Enjoyed it thoroughly, good humour, didn't feel pressured to participate."

Ta'au Savaiinaea, Inland Revenue New Zealand

"Not a typical or theoretical course at all--certainly will recommend to my colleagues."

Persuasive Adviser Program Participant, Wellington, New Zealand

"Very informative that breaks down potentially complicated conversations into easily managed segments to help structure convincing arguments."

Kent Mortensen, Compliance Risk Manager, Pro-Pac Packaging Limited

“Really enjoyed and found useful the activities that will be able to deploy going forward.”

Adrian Durrheim, Senior Risk Advisor, Suncorp

The Persuasive Adviser Program is highly recommended. Arms you with great skills for your toolbox.

Bruce Campbell, Advisor, Oversight and Monitoring, Suncorp

I enjoyed collaborating on selling current challenges to stakeholders with other risk professionals.

Chris Taylor, Risk & Compliance Manager, Suncorp

Course presented range of new techniques that we were able to practice, and will now look to implement. Straightforward approach and practical tips.

Paul Watson, Senior Risk Advisor, Suncorp

Amazing and inclusive facilitation style with very insightful information I can apply to my job daily.

Persuasive Adviser Program Attendee, Suncorp

Bryan provides some simple methods that I could implement to improve my persuasion skills.

Shari Breen, Manager Business & Retail Risk Oversight, Suncorp

"Very efficient use of time and powerful messages."

Ragini Kaul, Senior Risk Specialist, Sydney Water

"Very practical, easy to use concepts to apply at work. Relevant and easy to understand."

Sunita Singh, Risk and Assurance, Sydney Water

Select your currency
AUD Australian dollar

Get in Touch