We need data we can trust so that we can build trust using data. However, it is not as easy as it sounds. A study of over 1,400 marketing campaigns by the Institute of Practitioners in Advertising in the UK found that campaigns selling on emotion only were 32% effective. Worse still, campaigns selling on
Too many business leaders lack an appreciation for numbers and of science in general. Whether it be data or the value of scientific processes such as hypotheses testing and experimentation. What is also missing in many leaders is a vivid imagination. It is an absolute prerequisite to lead in this modern and complex world of
In recent blogs I have been urging you to stand in the shoes of those you wish to influence. Recently I read a blog by futurist Gihan Perera that gave another reason to urge you on. In his blog There’s an ‘I’ in Team he reminds us that the young new entrants to our workforce have a very different
The expression ‘Out of the mouths of babes’ recognises children’s unique ability to cut through layers of adult rationalisation to express something fundamentally wise and true. Here I want to substitute Belgians for babes. Last week I wrote about standing in the shoes of those you wish to influence. I confess, I have written about it
It is a slightly cryptic clue. I love the way you just have to have a peak at my blog when I come up with an interesting enough title! I’ll give you a bit more of the clue. She played Belle in the movie Beauty and the Beast. Now to my point. The quest for