Bryan’s Blog: How are your Christmas acts of RECIPROCITY going for you?
A little while back I blogged about using pull strategies over push strategies when looking to influence and ultimately persuade decision makers in your business (Stop Pushing and Start Pulling – It’s more satisfying). The easiest of the three pull strategies (Desirability, Likeability and Reciprocity) is RECIPROCITY. The act of giving a gift which creates