What can we learn from the Ford vs Holden rivalry that lasted 60 years?

If you’re a younger reader you may well have started with the thought ‘WTF is he talking about?’. Chances are, if you’re a younger reader and into motor racing, you’re probably across the phenomenon.

In a nutshell, the rivalry between these two pioneering and popular sedans extended to the annual Bathurst Mt Panorama race course, where drivers of each make fought it out in a day-long race. These races built passion that became essential for family members to follow, or else!

My family were Ford. Others in my neighbourhood were Holden. Each family wore their allegiance like a badge of honour. The allegiance was so strong that it didn’t matter which car make or model was better.

What does this enduring allegiance remind you of? Football teams? Politics? Other brand rivalries?

When it comes to developing scenarios whilst designing your strategy, take into account that some rivalries can last a very long time. Generations. The takeaway is simple: Don’t count on anything changing soon and certainly not quickly.

How is your scenario planning going?